United Through Sports (UTS) organisers launch the official logo for the first edition of the UTS Virtual Youth Festival 2020. The logo stands to represent the inclusion of all youth regardless to ability and symbolises unity in diversity.
The design uses a vibrant, bold and youthful colour palette appealing to the younger generations and signifying fun and positivity. The festival logo is built upon the foundations of the UTS official logo and adapted towards the novel virtual festival concept.
At the centre of the logo the design symbolises the digital world with four different youths encircling the globe, they are connected across the world sharing in the same experience, the same event at the same time. The font was chosen to give an urban, brushstroke and down-to-earth approach, giving the feeling of movement and creativity.
This festival encourages youth to showcase their unique talents and creativity, offering them a chance to shine bright during a difficult time.
UTS aims to focus on promoting more inclusion through sport, to encourage a change in perspective and create more opportunities for youth with different abilities.
The UTS Virtual Youth Festival is to be the first of its kind and seeks to promote a universal platform beyond borders connecting youth from all backgrounds and all abilities to come together to enjoy sport and education during the festival.
UTS President Stephan Fox, said: “Now is the time to unite towards a better world. Many children around the world will remain in quarantine after the pandemic ends and we need to find sustainable solutions to reach them, to give them opportunities and to include them.”
Stephan Fox is also the Vice President of GAISF and is well aware of the impact the pandemic has had on the international sport community, he said: “No child should be forgotten or left behind and now we have a unique chance to motivate the youth and keep them engaged in sports towards their physical health and fitness.”
“The festival will give the youth joy through the digital ecosystem. With an increase of mental health issues in many parts of the world during the COVID-19 pandemic, we all need to remember the youth are also facing many challenges during this crisis.”
Despite the short amount of time to mobilise and host the festival, UTS is confident that with the strong aligned partnerships, the festival will bring excitement, happiness and a breath of fresh air. At a time when the world is facing a unique challenge, UTS offers a unique opportunity.